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Visit Ruapehu Brand Guidelines

On December 7th 2017 we launched our new Visit Ruapehu brand.

There's the Great Outdoors and then there's Ruapehu.  We're all about our greater outdoors.  From our huge volcanic mountains, to ancient rain forests and long winding rivers, everything about our place is larger than life, including the welcome.

We don't just have one National Park - we have two of the best in the country, side by side.  That means a greater expanse of unspoiled nature and a greater range of ways to enjoy it throughout the year.

So whether you're a weekend mountain biker, keen mountain climber, like to walk our alpine trails, journey along our rivers or just love the snow, we're ready to give you a Greater Outdoor experience, so come and rediscover our true nature here.

We're Ruapehu, New Zealand's Greater Outdoors.  

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